From 1 July this year, JM Gillies has taken on the distribution of Classic Lures, Classic Bluewater, Platil  lines, Scotty, Superflex, Warlock, Smilin Jacks, Pegron,  Killalure and Pradco lures (including Bomber, Rebel, Heddon, Cotton Cordell and Arbogast).
National Sales and Product Manager, Billy Parsons, said: “JM Gillies believes the integration of the newly-acquired brands will now provide a complete offer for the Australian domestic market as well open up more opportunities for international expansion.
“John Millyard has been welcomed into the JM Gillies business and will continue the development of lures and products across the whole JM Gillies stable of brands. John’s vast experience will further enhance the current ranges while also working on many new and exciting products for the 2012-13 seasons .”
Pat Levy, the Director and owner of JM Gillies, explained: “We couldn’t be happier with the acquisition of some of the best Australian lure brands in the market. These brands, as well as the integration of leading international brands, are an excellent fit into the JM Gillies business and will provide our customers with enormous choice and retailing opportunities.
“The experience and product knowledge that John Millyard brings to the business will be a valuable asset and we are delighted that he will continue to work and develop new product.”
JM Gillies will provide full details of the above as well as launch exciting new ranges and product offers at the 2012 AFTA show on the Gold Coast (August 20-22). JM Gillies will do all of this under the roof of a brand new AFTA stand that is currently being constructed which will showcase its existing and newly-acquired iconic Australian brands as well as its international powerhouse brands, including Plano, Fins and Pradco.