OUTBACK BATTERIES: tried and tested products sold by experienced staff


Auto electrical is a critical factor in road travel: no power, no travel. So, avoid backyard ad hoc solutions.


“Our preference is to offer the best, or the best value for money, and always these are tried and tested products,” explains James Farrell.


Power is the lifeblood of travel on the road. Anyone who travels by road, be it a sealed, bitumen highway or a corrugated dirt track, knows the value of power. Not just

horsepower, but electrical power. Without electrical power, you have no vehicle, no communication, and limited facilities. The more remote your circumstances, the more essential electrical power becomes. This is why people needing electrical work on their vehicles, whether it be a 4WD, caravan or a camper trailer, should talk to experts… and the more remote your adventure, the greater the need for quality of product and workmanship.


If you are planning to drive on outback tracks like the Oodnadatta, Tanami or Gibb River Road, your first call for roadside assistance starts before you begin your journey. It begins in the workshop of an experienced auto-electrician. By investing in quality products based on expert advice, and having these products fitted by experienced hands, there shouldn’t be the need for roadside assistance when you are on your journey.


Whether you are into remote, outback style adventures, or simply travelling on highways in a motorhome or with a caravan in tow, it’s no good shopping for quality power products in supermarket-style outlets where you are served by salespeople who lack experience and knowledge. Your life is too important.



This is why James Farrell, General Manager of Outback Batteries, insists on having tried and tested products sold by experienced staff who come with hands-on experience.


“At Outback Batteries, we can supply batteries of every type from button cells to automotive, mobile phone to marine, laptop computers and indeed everything up to large- scale solar battery banks for off-grid power systems. “If we don’t have it in stock, we can source it.”

Outback Batteries was started by James’ father, Mike, in 2011. It was a spin-off from another business, Eco Energy. Outback Batteries is a partner of Station Innovation, inventors and manufacturers of the Eco SAT remote monitoring and control device. Eco SAT is a satellite/4G communication device that is deployed to monitor and control remote assets. Using a computer or mobile device with a satellite map view of your property, assets like water bores, animal traps, cameras, electric fences, and machinery fitted with tracking devices can be remotely monitored or controlled.


James was appointed General Manager in 2020. His task has been to modernise the business and reach more people. The company has five outlets: Coolalinga, Winnellie, Alice Springs, Toowoomba and Katherine. James said that every week the company was adding or changing products: “In this Covid-affected world, we have to adapt to the products we can get, and we don’t believe in pushing specific brands,” James said.

“We are always looking for the latest and best products available, usually at the higher end on the market in terms of quality. “Our preference is to offer the best, or the best value for money, and always these are tried and tested products.”


Westinghouse is a major brand within Outdoor Batteries’ product range. Refrigerator products include MyCoolman, Bushman and Brass Monkey fridges.

In addition to batteries, Outback Batteries stocks chargers and inverters, generators, 12-volt accessories, solar products, 4WD gear, LED lighting, cables,

dual battery equipment and more.


As the company name implies, batteries are a staple of the business. Day to day, we tend to forget about the batteries that power our transport, but they are hard to ignore if they decide not to work. “If a battery is dead, then there is not much that can be done with it apart from replacement, but there are ways to prolong the life of your batteries and protect your investment,” James said. “This is important for any battery type, but it becomes crucial when you have large and expensive banks containing multiple batteries for say a truck, caravan or golf cart.” The most important rule is simple, keep your batteries as fully charged as possible, always. “If you are unsure about the suitability of your charger to leave on a battery permanently, we will be happy to advise,” James said. “In short, it doesn’t matter if a battery is in use every day, or if it is sitting in a shed, a fully charged battery lives and a flat battery dies.


Speak to the experts at Outback Batteries.

w: outbackbatteries.com.au