BOATING NEWS: CLUB MARINE APP

APP SCOOPS TOP GONG

The Club Marine App won the Innovation of the Year Award at the 2016 Australian Insurance Awards in October 2016. Club Marine’s new app provides members with free access to severe-weather alerts that can help protect them on and off the water, along with features like quick access to policy information, a member self-serve portal and safety tips. Commenting on Club Marine’s win, CEO Simon McLean said the app came about because of a gap in the market for a single source of information that would help boat owners, from managing their insurance policies to checking for severe-weather alerts. “Research highlighted that boat owners were using multiple apps and websites to access important information, including weather alerts, records of licences and trips, safety information, checklists and key insurance services,” Simon said. Within the first four months, the app has been downloaded more than 8000 times, has recorded 138,000 visits, received a 3.2-star Google Play rating, sent more than 400 severe-weather alerts and recorded some 1000 online transactions.

For more informaiton on the app functionality, visit www.clubmarine.com.au

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