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Yum soft plastic baits are enhanced with an exclusive attractant, which is claimed to provoke strikes even from neutral, lethargic fish. Yum’s intense attractant is a scientific secret ingredient. Yum’s research identified seven amino acids created by stressed baitfish, but apparently only three that produce the desired physical response to a strike. Those three amino acids are included in the attractant to provoke fish to strike, whether they’re in a feeding mode or not. The baits themselves were inspired by nature and have been tested to ensure they represent a leading edge in fishing technology. Gillies range of Yum soft plastic lures includes an extensive range of swimbaits, paddle tails, worms, creature baits, dropshot baits and grubs, which are suitable for rigging across a wide range of scenarios.


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