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Lowrance Introduces Industry’s First Colour Fishfinder Priced Under $150


Lowrance has announced the newest addition to its Elite family of fishfinder and chartplotter products: the Elite-3x. The new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an LED-backlit display with detailed 240x360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.

Equipped with award-winning Lowrance Broadband Sounder technology, the Elite-3x allows anglers to quickly and easily identify fish targets, bottom contour, structure detail, bottom hardness, thermoclines and more. Offering selectable dual-frequency operation to maximise the view beneath a boat, 83 kHz sonar provides up to 60 degrees of conical coverage, which is ideal for displaying large fish arches and searching large areas, while 200 kHz sonar provides up to 20 degrees of coverage for enhanced fish-target separation and lure-tracking — ideal for vertical presentations. The Lowrance Skimmer® transducer, included with the Elite-3x, can track bottom at speeds up to 75mph, and it features a built-in water temperature sensor.

Maximising fishing time by reducing the need to manually adjust settings, Lowrance’s Advanced Signal Processing (ASP) allows anglers to see fish, structure and bottom detail more clearly. Easy to operate, the Elite- 3x’s pages button allows users to quickly switch between 83 kHz and 200 kHz sonar frequency views, and dedicated quick keys allow anglers to zoom up to four times the standard view and focus on key fishing areas. The unit’s Fish ID feature displays fish icons instead of fish arches to help identify fish targets, and includes track and alarm options. The quick-release, tilt and swivel mounting bracket makes it easy to adjust the viewing angle or disconnect the fishfinder for storage. Protected by a one-year limited warranty and the Lowrance Advantage Service program, the Elite-3x can be purchased from authorised Lowrance dealers and distributors throughout the Asia Pacific region beginning in August 2014.

RRP: $149.00

www.lowrance.com

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